When people reach middle age, the first thing they feel is to stop growing, and this rule also applies to the industry. According to QuestMobile data, since 2021, the scale of China's mobile Internet monthly active users has been in a state of declining growth and stagnant growth. By May 2021, the MAU of active users on the entire network will be 1.162 billion, with a year-on-year growth rate of -0.1%. Similar to the stagnation of growth, among the TOP50 apps with monthly active users of China Mobile Internet in June 2021 released by QuestMobile, the apps on the list are also products that have been online for many years and are widely known by users.
There are no new users and no famous new products. These phenomena repeatedly illustrate a problem, that is, under the existing population, there are only these users of the mobile Internet, and the services they need have been temporarily used. job title email list basically satisfied. The reason for this may have to start with the development of the Internet. In the past two decades of development, whether it is the PC Internet or the mobile Internet, in addition to the different forms of carrying,
their essence is based on the transformation of the traditional industry and social operation mode by Internet technology. This transformation, from information to consumption, from online to offline, from first-tier cities to sinking markets. This is why we first owned BBS and the four major portals in the 1990s; then we owned JD.com and Taobao around 2000; we owned Meituan and Ele.me around 2010, and everyone felt the overall situation of the Internet. Pinduoduo and Qutoutiao will appear after 2015.