Big-brand names that are already well-established within their industries Whatsapp Number List. People searching for these companies’ products Whatsapp Number List likely already have an idea what they’re looking for, know the best brands in the business, and will have fewer touchpoints along their journey – meaning the credit per click makes sense on an even-distribution scale Whatsapp Number List. Start-ups with small lead generation power also benefit from this model because they don’t yet have much of an online presence Whatsapp Number List.
In this scenario, it makes sense to reward every touchpoint, so you can gain insight as to your consumers’ behaviors Whatsapp Number List. Once you’ve established an understanding of the way your audience works, you can always change models down the road Whatsapp Number List. Time Decay Attribution Time Decay rewards the touchpoints closest to the conversion Whatsapp Number List. This means customers may have spent weeks digging around the internet, and the initial touchpoints are less valuable than those which ultimately created the conversion Whatsapp Number List.