Stepping on the popularity, station B also started with interactive videos. On July 8, Station B announced the launch of the interactive video function. However, this function is currently in the testing stage and is only open to UP masters with over 10,000 fans. Creators can apply for this feature in "Creation Center - Feature Lab". At the same time, the UP main management interactive video must use the WEB-side editor that comes with the B station. After uploading the branch video in the creation center, the video plot management can be carried out. At present, there are 17 (constantly growing) interactive videos produced and uploaded by UP masters at Station B. Among them, the most popular "Manipulating the Plaza Aunt to Save Station B!" , which received 519,000 hits within 11 hours of its launch. On the whole, the production level of these interactive videos at station B is mixed. Most of the content is mainly entertaining and funny, and some of the games that have been made by game manufacturers are recorded and edited for simple processing.
For example, in "Manipulating phone number list the Plaza Aunt to Save Station B!" ", users follow the progress of the video to make choices. If it is correct, the final outcome is that the aunt defeats the big devil to save the B station. But Bilibili may not want to make interactive videos content-led like Netflix or iQiyi. The first choice of this video, whether the user chooses a civilian player or a banknote capable player, the final outcome is Game Over, rather than a branching plot. This is more like a simple web game, full of entertainment attributes. If station B can insert a little more advertisements, it is also a good marketing template. Pseudo-interactive video Previously, Kan Technology Channel has analyzed interactive videos, such as the representative "Black Mirror Bandersnatch" and "His Smile". The producers Netflix and iQiyi have one thing in common, that is, they are content-oriented. Technology is supplemented. But after watching several interactive videos first released at station B, we found that these do not seem to be real interactive videos.
For example, in the production of interactive videos by streaming media platforms, a large part of the energy is spent on how to maintain the user's sense of immersion, that is, when the interactive option appears, let the user make a smooth transition, and do not let the interaction affect the user's immersion in the plot. But Bilibili did not do that. It only provides creators with a tool for managing branch plots. Almost all of the first few interactive videos use the method of reopening a video for screen switching. What users see is not a complete video, but is constantly choosing Watch multiple branching videos in the process. One of the hard indicators of interactive video is the shot switching during the selection process. This requires the video producer to make corresponding preparations when shooting, and then use technical means to maintain a smooth transition in the later stage.