But companies that blog are always adding new content, which keeps them up to date. Investing in a business blog is one of the most effective marketing strategies. Why blogs work: Blogging 4 times a week can drive 3.5x more traffic to your website and 13x more likely to generate a positive ROI. Marketers who blog receive 67% more leads. Businesses that blog receive 97% more sitelinks than those that don't. Businesses that blog have 434% more indexed pages than those that don't. That means more leads, better sales, and more conversions.
Over 81% of Americans say they trust information Color Correction Service found on a blog. Updating and reposting old blog posts can increase traffic by over 100%. How to write an effective blog post Don't start a blog just for the fun of writing it, or fill the content with unnecessary words.